AG Ferguson files lawsuit against JUUL for targeting underage consumers in its advertising, product design

Attorney General Bob Ferguson filed a consumer protection lawsuit against e-cigarette company JUUL. 

Ferguson’s lawsuit, filed in King County Superior Court, asserts JUUL violated the state Consumer Protection Act by designing and marketing its products to appeal to underage consumers and deceiving consumers about the addictiveness of its product.

JUUL’s unlawful conduct fueled a pervasive and staggering rise in e-cigarette use and nicotine addiction among youth.

In addition, Ferguson’s lawsuit asserts that JUUL failed to meet Washington’s tobacco vapor product licensing requirements. From August 2016 until April 2018, every sale of a JUUL device in Washington was unlawful.

“JUUL put profits before people,” Ferguson said. “Pushing unfair and deceptive marketing strategies appealing to youth, the company fueled a staggering rise in vaping among teens. JUUL’s conduct reversed decades of progress fighting nicotine addiction, and they must be held accountable.”

More information HERE