Quickstart Shoreline for Tuesday, Sept. 11, 2012

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on September 11th, 2012 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.

MAYBE YOUR BUSINESS BRANDING COULD USE THE WOW FACTOR.

Concentrating on the logo, the website and the video we’ll show how we created the wow factor for our client.

Our instructors will tell you how to:

PAY ATTENTION TO ... Your message. Your story. Your flavor.

• Talk to your target
• Talk about things they care about
• Speak their language
• Tell compelling stories
• Teach, share and demonstrate

You will learn the important and necessary:

STRATEGIES TO CONSIDER...

• Input Document; know your market
• Thoughtful Design; enhance, add flair
• Compelling Video; enhance, add spirit
• Crafted Copy; add clarity and character
• Easy Navigation; enable your viewers

Our Presenters this week are true leaders in their respective fields.  We welcome: Tony Halstead and Terry Simpson.

Tony Halstead, Lighthouse Design

TONY HALSTEAD, BRAND STRATEGIST, CREATIVE DIRECTOR

Tony has spent over twenty five years in the large ad agency culture. He was Head Art Director at Ogilvy & Mather, Associate Creative Director at New Product West (Interpublics) V.P. Creative Director at Grey Advertising and V.P. Associate Creative Director at Drew Advertising.

He is presently Creative Director/Owner of Lighthouse Design LLC. He earned a BA degree in Advertising Design from The Art Center School of Design in Pasadena, California.

He has created award winning print ads, collateral, direct mail, outdoor and television. Experienced in estimating costs and project managing photo shoots and producing TV. Tony has also designed web sites, logos, tradeshow graphics and packaging.

Tony is an experienced team leader directing and guiding, art directors, copywriters, designers, photographers, illustrators, studio production and technical people.

He has been involved in branding high tech companies, such as Peter Norton Computing, Fifth Generation Systems, Novell, Sony and Canon. Plus hospitality companies like Princess Cruises, Korean Airlines and Westin Hotels. Medical companies such as Blue Cross and most currently Primary Care Redmond. In the food category; Hunt Wesson Foods, Carnation, and Pacific Ocean Foods Inc. Tony’s portfolio can be viewed here. 

Terry Simpson of TVisions

TERRY SIMPSON has been working since the mid-1980’s in

the professional/commercial film and video industry, as a producer-director, director of photography, and lighting designer. Clients include PBS, HBO, KCTS-9, NASA, Disney, Channel Four (London), Microsoft, Nintendo, Vivendi-Universal, UWTV, et al. National credits include designing lights for Louie Anderson’s HBO Special, Robert Fulghum’s Father’s Day Special (PBS) and Robert Bly’s “On Being a Man” (PBS).

Learn more about Terry's company by visiting his website.