Workshop for artists: Tips for a successful festival experience

Friday, April 26, 2013

** New Artist Workshops! Tips for a Successful Festival **

Are you new to the art of art festivals? Want to get a better handle on balancing your art and your business in a festival venue? As we near the start of the 2013 summer festival season, the coordinators for the Shoreline Arts Festival's Artist Marketplace, Jody McCrain and Sella Rush, offer their perspective on the festival scene, share their successes and secrets, and hopefully spark new ideas for you.

This year, the workshop sessions are scheduled for early May, and are open to all interested artists. If you applied to the Shoreline Arts Festival (regardless of whether you were accepted) or are a resident of Shoreline/Lake Forest Park, the workshop fee is waived. For all others, there's a nominal $10 fee each night (to be paid the night of the event), which is donated to the Shoreline Arts Council.

In this 2-evening workshop, we’ll cover the following topics:

Session 1 (May 9, 6:30-8:30):
  • Getting In: What to look for when choosing events, preparing applications and photos to impress the juries. 
  • Preshow Prep: Laying groundwork for a great festival: getting info and equipment you'll need, using social media and word of mouth to market your events
 Session 2 (May 16, 6:30-8:30):
  • Setting Up: Effective booth set-up and display, "vendor" etiquette.
  • Selling: Telling your story, learning to listen.
The workshops are being held at the Shoreline Center (the location of the festival). Please RSVP if you plan to attend. You can sign up for either or both evenings.

Jody and Sella are both seasoned Pacific NW festival artists, and have been coordinating the Shoreline Arts Festival's Artist Marketplace together for the past 4+ years. 
We've learned a lot, and we're happy to share with our fellow artists.


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