Multicultural Marketing Tips workshop Wednesday at North Seattle CC

Sunday, February 23, 2014

North Seattle Community College's Entrepreneurial Success Center, (ESC), will host a free workshop on February 26th from 5:00-7:00 pm. It will be led by entrepreneur, Lee Mozena, whose mission is to help local businesses and social profits improve success with new customers and communities.

New American ethnic and cultural groups comprise 50% of the Puget Sound area’s population growth since the year 2000. What, if anything, does this mean to organizations? How do savvy leaders adapt communications, marketing and outreach in order to capture attention and compete?

Participants of this event will take away:
  1. Data on local demographic and psycho graphic trends
  2. Ideas for discovering overlooked marketing opportunities
  3. A task list to start optimizing opportunities in new markets
Workshop agenda:
  • 5:00 - 6:00 Reception and Program Overview by ESC Director, David Eberhardt
  • 6:00 - 7:00 Presentation by Lee Mozena, Owner of Zena Consulting, LLC
North Seattle Community College, 9600 College Way North, Seattle 98103, 206-934-3600. OC 0101D (OCEE building, on the first floor.) Maps & Directions

Lee Mozena is owner and founder of Zena Consulting LLC. Zena helps savvy leaders develop communication strategies and cultural awareness skills that bring customers, community partners, funders and contracts. Lee and Zena Associates, Reham Elkhayat and Catherine England, specialize in engaging local American Muslim, Arab American and New American cultural groups. Learn more at Zena Consulting.

Entrepreneurship Program at North Seattle CC:

The ESC offers local business owners and startups free consultation and access to business and marketing software on campus. ESC hours are Saturday from 10am to 1pm and Wednesday and Friday evenings from 5 to 8pm. For more information visit ESC.


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