Shoreline School District receives national awards for communications

Thursday, June 26, 2014

The Shoreline School District has received three national awards for communications from the National School Public Relations Association (NSPRA).

The District received a 2014 NSPRA Golden Achievement Award for communications relating to the dedication and community open house at Shorewood High School.

The NSPRA Golden Achievement Awards program is one of the most prestigious honors for education public relations. It recognizes exemplary public relations activities, programs and projects in school districts nationwide. The award judges honor outstanding achievement in the four steps of a public relations program - analysis, planning, communication and evaluation. Each entry was judged individually against these awards criteria.

This is the third time in five years the District has received a Golden Achievement Award from NSPRA. Only three districts in Washington were honored this year.

The new Shorewood was dedicated Oct. 12, 2013 during a community open house attended by more than 1,500 people.

District Public Information Officer Craig Degginger coordinated the communications for the event, which was planned by a committee of staff, parents, alumni and community members.

The District also received awards from NSPRA for the District website and for the quarterly printed report to the community, Flagship.

This year the website added a new online calendar, Tandem, which allows the community to subscribe to events in any District school. More than 15,000 have subscribed to Tandem in its first year. Tandem is available here. Shoreline was the only district in the state to be honored by NSPRA for its website. Brent Degenhardt is the Webmaster.

Flagship, which is edited by Craig Degginger, is mailed to homes throughout Shoreline and Lake Forest Park. Flagship also received an Award of Excellence from the Washington School Public Relations Association.


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