Showing posts with label quick-start shoreline. Show all posts
Showing posts with label quick-start shoreline. Show all posts

Quick Start Shoreline on Tuesday June 25

Sunday, June 23, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on June 25th, 2013 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N. Feel free to bring a brown-bag lunch.



Title: Advanced Social Media: Gaining Credibility, Visibility and Profitability
Speaker: Tracey Warren


Event description
If you have been using Facebook and Twitter for your business, but are still feeling like you aren't getting the appropriate response for the time you are spending, this is the workshop for you.

Attendees can expect to...
Learn lots of practical tips and tricks for how to make your business experiences on social media more efficient and effective.

Maximizing business event success

  • How to use Twitter Search to find content, find prospects, and build business relationships.
  • How and why to create Twitter Lists
  • How to clean up your news feed to remove the "junk"
  • And so much more.

Top reasons you should attend...

  • If you already have an ACTIVE Facebook business page and Twitter profile, but are still feeling like they just aren't working.
  • Or, you want to figure out how to better share your message, manage your time, and engage your community.

PLEASE allow a little extra time in advance for parking and registration. We will begin at 12 sharp!

Tracey Warren
"I have a passion for marketing and an addiction to social media.

"I am a Social Media Strategist and Community Manager and teach business owners how to create successful Social Media Marketing Campaigns to help them grow their businesses.

"I love to help individuals and businesses maximize their social media presence."


Read more...

Quick Start Shoreline on Tuesday June 18

Saturday, June 15, 2013


The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, June 18th from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N.

Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.


Topic: The Importance of a Preferred Credit Score for Building your Business and How can the Government help me Purchase Equipment for my business success

WHAT CAN YOU DO TO INCREASE YOUR CREDIT SCORE TO 800 OR HIGHER?
WHY SHOULD YOU CARE? 
and HOW CAN THE GOVERNMENT HELP FUND GROWTH IN YOUR BUSINESS?

You probably know that credit scores play a significant role in our everyday financial lives.  And you probably know what goes into creating your credit score.  Did you know that you can control the strength of your credit score?  And did you know that there are steps you can take, even if your score is strong to make it EVEN stronger?  This will impact the cost of borrowing for you and your business and will save you money!  We will be discussing this topic in Tuesday's QuickStart Shoreline Lunch and Learn event.

Also, as you know, our Federal Government is very committed to ensure the success of our small business community.  The Government has enacted many programs to help benefit us.  One specific benefit that you and your business can realize is called the Section 179 Tax Deduction.  If you are planning on purchasing some equipment to help differentiate your business in the marketplace, or to help streamline your business, this could be a HUGE benefit for you...  You would be able to fully deduct the cost of the equipment in the year in which you put the equipment in service.  We will discuss this benefit more in depth also in the QuickStart Shoreline Lunch and Learn event.

I look forward to seeing you and helping to answer any questions that you may have.

Steve Franco-Ross
Steve Franco-Ross is a Small Business Relationship Manager in the Seattle-Cascades District of KeyBank at the Richmond Highlands (Shoreline) branch, directly across the street from Shoreline City Hall. 

Steve specializes in helping clients: establish their business; fully understand their credit profile; streamline their finances; take advantage of tax benefits provided to Small Businesses; purchase commercial property; grow and expand their business; make the most on their money; provide benefits to their employees; and have a successful retirement.

Steve began his career at KeyBank in early 1998 as a Sales Associate and has taken every opportunity to improve his financial acumen to become a Trusted Advisor to every client with whom he works. He received his Bachelor’s of Arts in Business Administration with a focus on International Marketing from the University of Washington in 1996 and attained his Masters of Science in Finance from Seattle University in 2003.

Steve has always strived for excellence in his goals to deepen client relationships and has received numerous awards for his attention to his clients. In 1999, 2000, 2001, 2002, and 2003 he received the Achieve Club award. He has been a member of the KeyBank nationwide Signature Circle based on excellence in sales production in 2006, 2007, 2009, 2010, and 2012.  

Steve is committed to serving the community. He is an active member of the Greater Seattle Business Association, and an active member of the Shoreline Chamber of Commerce. He is involved with the Leukemia and Lymphoma Society, Assistance League of Seattle, Seattle Tilth, and is a youth group leader and the treasurer at his church. He is also a tenor in his church’s choir.

Steve and his husband, Aaron, reside in Shoreline, Washington.


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Quick-Start Shoreline on Tuesday, June 4th

Monday, June 3, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, June 4th from 12noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N.


Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.


  • Are you a business owner looking for new ways to engage new customers?
  • Are you an artist wanting to learn how to turn what you love doing into something that pays the bills?

On January 28, the Shoreline City Council launched a pilot Business Mini-Grant program to help you do just that! The program will award up to $10,000 in matching funds for businesses to collaborate with local artists.

The program is designed to contribute to the Office of Economic Development's place-making initiative. Place-making is the thing that "turns a City from a place you can't wait to get through to a place you never want to leave." 

Artists have the unique ability to identify the thing that makes a place special, and they often possess the tools to highlight it. By tapping into this ability, Shoreline businesses will gain a competitive edge and Shoreline artists will hone their skills and gain new clients.

Both artists and business owners interested in grant funding are highly encouraged to participate in the Connect Designated Quick-Start workshops.


These workshops will cover such topics as tips on how to turn your hobby into a business, successfully applying for grant funding, how to leverage grand openings and other events to help you gain a competitive edge, and information on how to navigate the contracts and permits you need to make it all happen.

This week's Connect designated QuickStart Shoreline is entitled:

Dream to Reality - 5 Tools to help you set and accomplish your goals

This workshop is designed to arm small businesses, artists, and non profits with powerful, yet simple, tools for planning and achieving their business goals.

We will discuss:
  • The four components of entrepreneurial goals setting;
  • Positioning yourself for opportunities;
  • How to create a path to money making;
  • How to engage others in your business – without having to pay them;
  • Why creating an advisory board will accelerate your success.

You'll learn what it means be an opportunity-driven entrepreneur and what tools you can use to achieve success from your efforts ~ without spending lots of time or money.

Participants will leave with five new tools from the Entrepreneurial Edge Small Business Toolkit to help you turn your business dream into reality.

1. Set holistic goals with the Entrepreneurial Goal Setting tool.

2. Stay focused with a Grounding Statement.

3. Identify your ideal customer with the four components of customer identification.

4. Know how to make money with our five step model.

5. Achieve greatness with three bold steps.


This is a great workshop for new entrepreneurs and existing business owners looking to uncover and capture opportunities to expand and grow.

Tiffany McVeety
Tiffany McVeety is CEO of Girandola, LLC, a State-Certified entrepreneurship training center providing professional entrepreneurship training and train-the-trainer programs that expand an entrepreneur's capacity to plan, design, launch and grow a successful new business. 

Tiffany is author of the Entrepreneurial Edge Small Business Toolkit  "...a must read. Use this book and grow a successful business that can thrive today, tomorrow, and into the future." Jim Thomas, CEO, Community Capital Development.

Tiffany was founding director of Grow Washington, a merchant artisan focused business incubator.

She earned her BA in Entrepreneurship and Masters of Business Administration from Seattle Pacific University and has integrated her methods and best practices into governments on a local and international level and has taught entrepreneurship including the business of art at five of our regional colleges and many conferences nationwide.


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Quick-Start Shoreline on Tuesday, May 28

Sunday, May 26, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, May 28th from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.

Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.

  • Are you a business owner looking for new ways to engage new customers?
  • Are you an artist wanting to learn how to turn what you love doing into something that pays the bills?

On January 28, the Shoreline City Council launched a pilot Business Mini-Grant program to help you do just that! The program will award up to $10,000 in matching funds for businesses to collaborate with local artists.

The program is designed to contribute to the Office of Economic Development's place-making initiative. Place-making is the thing that "turns a City from a place you can't wait to get through to a place you never want to leave." 

Artists have the unique ability to identify the thing that makes a place special, and they often possess the tools to highlight it. By tapping into this ability, Shoreline businesses will gain a competitive edge and Shoreline artists will hone their skills and gain new clients.

Both artists and business owners interested in grant funding are highly encouraged to participate in the Connect Designated Quick-Start workshops. 


These workshops will cover such topics as tips on how to turn your hobby into a business, successfully applying for grant funding, how to leverage grand openings and other events to help you gain a competitive edge, and information on how to navigate the contracts and permits you need to make it all happen.

This week's Connect designated QuickStart Shoreline is entitled:

How to incorporate the community and artists for a ribbon cutting that will forever impact your business



A ribbon cutting or groundbreaking represents an important day for your business. Our workshop is designed to help you plan your ceremony with an emphasis on how to use it to help grow your client base and exposure to your community.

We will cover:
  • Elements of your invitation (including who to send it to)
  • How to choose an Emcee
  • Detailing the Activities
  • Who should hold the ribbon...who should cut it
  • Developing a media strategy and writing a press release
  • Designating coordinators for the tasks
  • Choosing Post Event Tasks
  • How to utilize your Chamber of Commerce (including benefits of membership), Elected Officials, Local Economic Development offices, your local College and other local Organizations.
  • Utilizing social-media and strategies for a “Virtual Ribbon Cutting”
Lisa Haynes and Mark McVeety
teach how to organize a ribbon-cutting
Lisa Haynes joined Mark McVeety's Entrepreneurship class at Shoreline Community College and taught the students how to organize a ribbon cutting event, including the benefits it can have to a new or existing business. Lisa has organized and performed dozens of Shoreline area Grand Openings and Ribbon Cuttings through her role as Ambassador President for the Local Chamber of Commerce.


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Quick-Start Shoreline on Tuesday, May 21

Sunday, May 19, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, May 21st from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N.


Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.


    Are you a business owner looking for new ways to engage new customers?

    Are you an artist wanting to learn how to turn what you love doing into something that pays the bills?


On January 28, the Shoreline Council launched a pilot Business Mini-Grant program to help you do just that! The program will award up to $10,000 in matching funds for businesses to collaborate with local artists.

The program is designed to contribute to the Office of Economic Development's place-making initiative. Place-making is the thing that "turns a City from a place you can't wait to get through to a place you never want to leave." Artists have the unique ability to identify the thing that makes a place special, and they often possess the tools to highlight it. By tapping into this ability, Shoreline businesses will gain a competitive edge and Shoreline artists will hone their skills and gain new clients.

Both artists and business owners interested in grant funding are highly encouraged to participate in the Connect Designated Quick-Start workshops. 


These workshops will cover such topics as tips on how to turn your hobby into a business, successfully applying for grant funding, how to leverage grand openings and other events to help you gain a competitive edge, and information on how to navigate the contracts and permits you need to make it all happen.

Today's Connect designated QuickStart Shoreline:

Putting it all together 
with Contracts, Insurance, and Permits

Come to QuickStart Shoreline this Tuesday at City Hall to learn about and discuss the top issues you need to be aware of when performing or when hiring a performer or visual artist for your business.

We will explore common questions including the following: 
  • Who owns my painting when I hang it in a business?
  • How can a business owner and artist work together in a mutually beneficial way?
  • What should I have, as a musician/artist, in my contract?
  • As an artist: What questions should you be asking the business owner?
  • As a business owner: What should you be asking the artist/musician? 


Keith McClelland

Keith McClelland is a Shoreline attorney with nearly 40 years of experience in business issues and commercial litigation. He is also a band leader, performer, and arranger for large and small jazz ensembles. He is past president of the Shoreline-Lake Forest Park Arts Council and serves on the Board of Directors of the Seattle Repertory Jazz Orchestra.


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Quick-Start Shoreline Tuesday May 14 - Business and Art collaboration

Monday, May 13, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, May 14th from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.


Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.


  • Are you a business owner looking for new ways to engage new customers?
  • Are you an artist wanting to learn how to turn what you love doing into something that pays the bills?

On January 28, the Shoreline Council launched a pilot Business Mini-Grant program to help you do just that! The program will award up to $10,000 in matching funds for businesses to collaborate with local artists.

Dan Eernissee
City of Shoreline
The program is designed to contribute to the Office of Economic Development's place-making initiative. Place-making is the thing that "turns a City from a place you can't wait to get through to a place you never want to leave." Artists have the unique ability to identify the thing that makes a place special, and they often possess the tools to highlight it. By tapping into this ability, Shoreline businesses will gain a competitive edge and Shoreline artists will hone their skills and gain new clients.

Both artists and business owners interested in grant funding are highly encouraged to participate in the Connect Designated Quick-Start workshops. 


Mark McVeety
Shoreline CC
These workshops will cover such topics as tips on how to turn your hobby into a business, successfully applying for grant funding, how to leverage grand openings and other events to help you gain a competitive edge, and information on how to navigate the contracts and permits you need to make it all happen.

Today's workshop is How to apply for the Business Mini-Grant (with tips on grant writing in general) presented by Dan Eernissee, the Economic Development Manager for the City of Shoreline, and Mark McVeety, Director of SCC's Business Accelerator.



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Quick-Start Shoreline business workshops resume Tuesday

Monday, May 6, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, May 7th from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.


Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.



“Grow Profitable Revenue with Your Existing Staff” 

In sales, we use seemingly simple terms like “sales funnel” and “converting leads;” but when we put our feet to the pavement, it can be hard to make it happen. By creating a sales plan and prioritizing, you can generate additional revenue and increase your profitability with your existing staff. 

During this workshop we will discuss 
  • “Good” revenue versus “Bad” revenue 
  • Getting more of the right opportunities 
  • Understanding the “sales funnel” to impact revenue 
  • Building a reliable sales forecast 
 You’ll gain actionable takeaways and tools to use in your own business. Join us as we explore how to increase profitable revenues to take your company to the next level.

Over the course of her 20+ year career, Elizabeth has "been there and done that". Her experience includes: Business Founder / Owner, Entrepreneur, President, Principal, VP of Sales / Marketing, Consultant and Executive Advisor for numerous successful businesses. As a business owner she grew her own business from $4M to $16M in annual revenues in under 4 years. Throughout her career, Elizabeth's work has focused on business and relationship development.

Elizabeth is a proven driver of revenue, profitability and accountability. She is a complex B2B sales expert, adept at motivating teams from a revenue perspective with innovation, flexibility, and responsiveness to competitive and changing market conditions. She is driven by a passion for making businesses more successful. 

As a trusted executive advisor Elizabeth builds revenue while strengthening your most valued relationships. Her extensive experience in managing strategic growth in challenging business environments, coupled with the hands-on insight to reenergize teams, makes Elizabeth a valued asset to executives who want to drive better results throughout each client experience. 

Elizabeth is active at The Springboard Academy helping to improve others' success in the workplace. She is a member of The Executive Network of Seattle. Elizabeth is also an active Rotarian. As a member ofSeattle 4 Rotary, her committee work includes the Business Mentors, New Member Orientation and Community Service committees.

You can contact Elizabeth at: 206.361.4562 or info@resultist.com


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Quick Start Shoreline for Tuesday, April 2nd

Sunday, March 31, 2013


The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on April 2nd from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.

Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.


Applied Improv-isation  (Level 1: Basic Skills)

We all need to think and speak confidently and effectively on our feet, in both everyday situations and under pressure. Improvisation (improv) training is not just for actors. Its principles and techniques, applied to the world of work, develop essential skills in communication, collaboration, and decision-making. Participate in playful improv exercises that foster confidence, focus, trust, spontaneity, and teamwork. Learn about the value and use of these tools in the workplace.

Sandy Bjorgen
Presenter: Sandy Bjorgen is founder of IMPROV-able Results. She creates innovative, supportive, and dynamic learning labs in which business people discover and bring out their best. They learn to think and speak under pressure with greater confidence and impact and amaze themselves over how much they grow in so short a time. (See Improv-ableresults.com.)

Her background includes over 25 years combined experience in education, recruitment and staffing, organizational leadership and management, training and professional development, sales and marketing, counseling, and theater. She has produced videos for use in work-readiness classes for adults, acted onstage and in training videos, and won numerous speaking awards.

Sandy's community and association leadership roles have included the following: president of a chapter of the National Speakers Association, founding board member of the Association for Creative Business Writing, vice president of the Northgate Chamber of Commerce and co-chair of its ambassadors committee, co-chair and emcee for North-End Chambers Power Networking, ambassador for the Greater Seattle Business Association.


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Quick Start Shoreline Tuesday, March 26 - Federal Tax Code

Monday, March 25, 2013


The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on March 26, 2013 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N.

Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.



2013 Tax Law Snapshot

Every year there are plenty of changes to the tax code. This year, with the Fiscal Cliff and delays in filing credits, there have been plenty of changes to track. 

Come have a conversation about the current provisions of the 2013 Federal Tax Code. 


Laura Dodson, CPA
Presented by Laura Dodson, CPA

Laura is the founder of Blue Stone Accounting LLC. With over sixteen years of experience as an accountant in various companies, she learned the best practices to lower taxes and bookkeeping. She prepares individual and business tax returns, sets up business accounting systems, and is a QuickBooks Trainer.

Blue Stone Accounting
17962 Midvale Ave N Ste 225
Shoreline, WA 98133


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Quick Start Shoreline on Tuesday March 12

Sunday, March 10, 2013


The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on March 12th, 2013 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.


Title: The Power of Email Marketing
Speaker: Tracey Warren

This information-packed seminar will demonstrate how email marketing – the hands-on, low-cost marketing tool – can really help drive business success.

In this session, you will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. Discover how email can be a powerful tool to engage your online social media community!

Building a strong, permission-based customer list is so important! Learn how easy it is to build a strong permission-based customer list, get your audience to open, read and act on your email, and use past results to sharpen your email marketing program as you go along.

This practical seminar will provide a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Attendees will learn the latest best practices and proven strategies.

There will be time to ask questions, and network with peers. Depart the session with real-world insights and knowledge you can put to work immediately, helping your business grow & succeed.
The speaker will share...

• An understanding of what email marketing is and why and how it works • Components of an effective email marketing campaign and how email marketing can meet your needs • Examples of successful email marketing campaigns • Email marketing best practices and tips, strategies and techniques to create more effective email campaigns

Tracey Warren
"I have a passion for marketing and an addiction to social media. I am a Social Media Strategist and Community Manager and teach business owners how to create successful Social Media Marketing Campaigns to help them grow their businesses. I love to help individuals and businesses maximize their social media presence."

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Quick Start Shoreline on Tuesday March 5

Monday, March 4, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on March 5th from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.




Title: Profiting from Accessible Technology

Most businesses think about technical accessibility and accommodation as legal requirements that require additional cost and effort to support people with disabilities.  The reality is that 1) you already own many accessibility tools whether you know it or not and 2) these tools can help ANYONE work faster, smarter, and more profitably in their business.

Brian Boston
Boston LegacyWorks


Brian Boston helps individuals and small business owners take control of their technology to improve their lives and livelihood.  Through BostonLegacyWorks, he teaches, and supports your best software and hardware experience through one-on-one consultations, classes, and community forums.




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Quick Start Shoreline - Feb 26

Monday, February 25, 2013


The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on February 26, 2013 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.


Special 2 part series - part 2 of 2:

"Successful Pay Per Click Marketing Campaigns with Google Adwords"

Feb 26th:  Adwords Tactics, real world techniques and tips that work.
(Now that You Understand the Strategy)

Adwords Pay Per Click advertising can eat up a budget seemingly overnight, and with no results. If you've tried Adwords, tempted by the $75 free get started coupon, or by adwords express, you probably have wondered, why isn't this working for me?These workshops should help give you the answers.

There are assumptions that Google makes, that you need to know, before you can begin to get positive results from Online Search Advertising. We will start with the context and strategy behind a successful campaign, and will  focus in on keyword based Search Advertising, following up with real life examples and tips and tricks. This is designed as a beginner's workshop, but the expectation is that you have looked at Adwords, and may have tried it, but with mixed success. If you are currently running your own campaigns, you are likely to see some new approaches and examples that will help you optimize your work.

In this two part workshop, we we will cover the basics of Search advertising.  In the first session, we will understand the theory, and the must-dos in your website and customer understanding that have to be in place to start a pay per click campaign. In the second session, we will put that strategic approach to work, and delve into the tactics of how to structure a campaign, bid on keywords and write ad copy that will generate an ROI, and most importantly, how to set your accounts up so you can measure results.

Katherine Cleland
Katherine Cleland owns and operates Cleland Marketing, a small business developing profit and growth strategies for Small Businesses.   She has been creating successful campaigns in Google Adwords for 8 years for her many clients, and now runs pay per click campaigns for more than a dozen small and medium businesses.  Cleland Marketing focuses on technology, cleantech and industrial businesses, but also works with local businesses, online retailers, and service providers to make their services and solutions known to potential customers and clients.  She thinks strategically, and she and her team deliver on plans and tactics that work, and importantly, they are transparent, and always measure results.

Ms. Cleland has presented seminars on marketing at the Oregon State Austin Family Business Conference, at Linn Benton Community College, The Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp.  She is a recent transplant to Seattle.


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Quick-Start business workshop Tuesday Feb 19

Monday, February 18, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on February 19, 2013 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.

Special 2 part series:

"Successful Pay Per Click Marketing Campaigns with Google Adwords"

Feb 19th:  Adwords Strategy- how to think about and approach Pay Per Click Advertising for positive Return on Investment.

Feb 26th:  Adwords Tactics, real world techniques and tips that work.  (Now that You Understand the Strategy)

Adwords Pay Per Click advertising can eat up a budget seemingly overnight, and with no results. If you've tried Adwords, tempted by the $75 free get started coupon, or by adwords express, you probably have wondered, why isn't this working for me?These workshops should help give you the answers.

There are assumptions that Google makes, that you need to know, before you can begin to get positive results from Online Search Advertising. We will start with the context and strategy behind a successful campaign, and will  focus in on keyword based Search Advertising, following up with real life examples and tips and tricks. This is designed as a beginner's workshop, but the expectation is that you have looked at Adwords, and may have tried it, but with mixed success. If you are currently running your own campaigns, you are likely to see some new approaches and examples that will help you optimize your work.

In this two part workshop, we we will cover the basics of Search advertising.  In the first session, we will understand the theory, and the must-dos in your website and customer understanding that have to be in place to start a pay per click campaign. In the second session, we will put that strategic approach to work, and delve into the tactics of how to structure a campaign, bid on keywords and write ad copy that will generate an ROI, and most importantly, how to set your accounts up so you can measure results.

Katherine Cleland
Katherine Cleland owns and operates Cleland Marketing, a small business developing profit and growth strategies for Small Businesses.   She has been creating successful campaigns in Google Adwords for 8 years for her many clients, and now runs pay per click campaigns for more than a dozen small and medium businesses.  Cleland Marketing focuses on technology, cleantech and industrial businesses, but also works with local businesses, online retailers, and service providers to make their services and solutions known to potential customers and clients.  She thinks strategically, and she and her team deliver on plans and tactics that work, and importantly, they are transparent, and always measure results.

Ms. Cleland has presented seminars on marketing at the Oregon State Austin Family Business Conference, at Linn Benton Community College, The Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp.  She is a recent transplant to Seattle.


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QuickStart Shoreline for Tuesday, February 12

Monday, February 11, 2013

Corrected 02-11-2013 11:04am

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on February 12, 2013 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.


Topic: Define Your Uniqueness and Maximize Your Revenue


In this interactive and creative seminar, we’ll zero in on one of the most common attributes that highly successful entrepreneurs have –

their ability to define and articulate their uniqueness.

You’ll learn that being unique as a small business owner is more than just saying you provide excellent service.

It’s much more.

As you learn to define, sharpen and share your uniqueness you’ll drive greater revenue, and you’ll be rewarded accordingly.

This dynamic seminar will provide you with creative ideas to help you achieve greater results.

The results you deserve.

John Marshall
Results Driven
About Results Driven –

John Marshall started Results Driven with one goal – help small businesses achieve greater results.

The Results Driven Program is a powerful combination of quarterly group training, and personalized one-on-one business coaching.

This is the most effective way for small businesses to accelerate their revenue, profits and success.  

For 10 years, we've rescued clients in over 22 industries from feeling frustrated being on the Entrepreneur Treadmill®, to helping them fuel their confidence, increase their free time, and maximize their growth.


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CORRECTION: Quick-Start Shoreline is JANUARY 29

Monday, January 28, 2013


The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, JAN 29, 2013 from 12noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.


"Employment Basics", Presented by Susan Fuller, 
Law Office of Susan K. Fuller, PLLC. 


Thinking of hiring employees? Learn some of the basics of hiring and working with employees before taking the plunge.  


  • What is the difference between an "employee" and an "independent contractor"?  
  • What sorts of things can be asked of an applicant?  
  • What is a "Non-Compete" clause vs. a "Non-Disclosure" clause?  
  • What is the "FMLA"?  
  • What does the Washington Law Against Discrimination cover? 
  • What is the Seattle Sick and Safe Leave, and do I have to comply? 


Learn about these and other issues at this presentation.


Susan Fuller, PLLC
Susan Fuller, PLLC
For more than 20 years, Susan Fuller has represented clients in federal and state courts in all sorts of disputes. 

She has worked with engineers, architects, storeowners, manufacturers, tradesmen and businesses of all types.

Ms. Fuller is a business and commercial lawyer who works with entrepreneurs to help them achieve their business goals, including protecting their business.


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Quick Start Shoreline - special two-part workshop starts Tuesday

Monday, January 14, 2013


SCC Business Accelerator and the City of Shoreline

  • Are you starting your own business in Shoreline?
  • Are you looking to expand your current business into new markets?
  • Are you looking to give a particular aspect of your business a boost?


Quick-Start Shoreline is for you!

The Shoreline Community College Small Business Accelerator and the City of Shoreline Economic Development Office are engaged with the new and emerging businesses of Shoreline with business planning and beyond.

We have workshops, classes, one-on-one counseling and opportunities for community involvement.
Feel free to bring your own lunch!

QuickStart Shoreline Business Workshops:
12:00 - 1:30pm Tuesdays at Shoreline City Hall; no charge
17500 Midvale Avenue N, Shoreline, WA

See the webpage  or contact Mark McVeety for more information. Visit the Community Calendar to confirm workshops.

We are proud that most of our instructors come out of our own community. If you are interested in leading a workshop please contact us today!

"Sales 101: Sales for People Who Aren't Sales Pros (& great reminders for people who are)."

Week One (1/15/13)

Think Right About 'Selling' and You'll Suddenly Sell More (and still feel good about yourself!)

  • If you're not selling enough, this is probably the reason.
  • How to understand the process.
  • Why do YOUR prospects buy?
  • How to know if the person you're interacting with is actually likely to buy.
  • Prioritize how you invest your most valuable resource.
  • The most important skill in selling and how you can learn it - quickly!

Week Two (1/22/13)

Stop Being Frustrated and Worrying About How to Sell: Stick with This Simple Approach and You'll Know What to Do (almost) Every Time

  • Always do this first.
  • How to never again have sudden road blocks and objections.
  • How to quit being uncomfortable talking about money and price.
  • How to make a presentation that's (almost) guaranteed to connect with and motivate your prospect to buy. Now.
  • How to help your prospects get their concerns addressed and make the right decision.
  • Make "buyer's remorse" a non-issue from now on.


Steve Porter will conduct a two-part workshop

Steve Porter is a successful sales and marketing professional who has marketed and sold everything from air conditioners to financial products to TV advertising. He’s also an accomplished trainer and presenter who’s effectively taught many different kinds of people everything from how to sell to how to live in a different culture. Steve’s trained and led sales organizations and is still out there on the front lines, being the owner and only sales person for Snap Marketing for Small Business. 

SnapMSB connects small businesses with the marketing resources they desperately need - provided by carefully selected, outstanding professionals, at prices they can actually afford. This is because Steve’s found that offering the right marketing tools from the right providers for the right price equals more customers and less stress for his clients.




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Quick-Start Shoreline: Tuesday Dec 18, Hiring workers with disabilities

Monday, December 17, 2012

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on December 18, 2012 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.


The Business Case for Serving and 
Employing People with Disabilities



This presentation focuses on the benefits to the Shoreline business community for providing quality customer services and employment opportunities for individuals with disabilities.

The presenter will provide an overview of:
  • The target population
  • The business challenges of serving and hiring this community
  • Resources available to assist the business community
  • What return-on-investments can be realized by businesses for serving or employing this population
  • Strategies businesses can undertake to move forward with a plan of action

About the speaker:
John Evans serves with DSHS-DVR as the Statewide Business and Employer Relations Manager. He is charged with providing the business/employer community with strategies, resources, and employee education on the inclusion and employment of people with disabilities.

John comes with over 29 years of experience partnering with the business community. His recognition's include the Nordstrom Community Hero Award, Governor's Trophy, Business Leadership Award, and Washington State Personnel Resources Board for his contributions locally and nationally to the nation's business community.


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Tuesday Business Quick-Start: hiring people with disabilities

Wednesday, December 12, 2012


Special Event

The Business Case for Hiring People with Disabilities
free workshop
Tuesday, December 18, 2012
12noon to 1:30pm
Shoreline City Hall
17500 Midvale Ave N
Shoreline 98133



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Quick-Start Shoreline workshop Tuesday, Dec 4

Sunday, December 2, 2012

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on December 4, 2012 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.


Do you feel like your time spent on Social Media is just another of the daily tasks you need to accomplish as a business owner, with little or no results? Would you like to feel like what you are doing is actually making a difference? There is so much potential using Social Media that most business owners have barely scratched the surface. It's time to dig a little deeper and talk about what likely matters most to you...making more money!

10 Things you can do right now 
to make more money with Social Media

You will learn:
  • How to share quality content consistently so you stay “top of mind”
  • How to use Social Media to leverage your Business and Referral Partners
  • How to use Social Media to thank clients and potential clients in a way that they can’t help but remember you


Tracey Warren

Social Media Strategist, Tracey Warren

Tracey Warren has a passion for marketing, for teaching and for connecting people. 

Now, with Ready, Set, Grow Marketing she teaches business owners the value of Social Media Marketing through workshops and one-on-one coaching.



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Quick Start Shoreline Tues Nov 13

Sunday, November 11, 2012

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, Nov. 13, 2012 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.



The Pricing Gurus (Mike Pritchard and Dan DeVries) will be speaking on November 13th about pricing – including different pricing models and how to research what people are willing to pay.  They are conducting some research into how companies currently establish prices and would like to invite QuickStart attendees to participate.

The survey is here. When you take the survey you’ll have an opportunity to sign up for a summary of results when the research is complete.  You can also include your questions on pricing in your survey responses.

Pricing: Magic or Science


Do you get a feeling of panic when you hit “send” on the latest price list or proposal? Do you wish you had a better methodology for developing a price or pricing scheme? You are not alone!

Mike Pritchard and Dan DeVries (The Pricing Gurus) will share wisdom about pricing using examples of good and bad pricing, and the scientific basis for making pricing decisions. You’ll learn about different pricing models, and how price has a dramatic effect on profitability.



Learnings and Takeaways:
  • How to use value based—not cost base pricing.
  • How to be profit driven—not market share driven.
  • How to incorporate customer and competitive inputs into pricing decisions.
  • How to be proactive. Don’t race your competitor to the bottom.
  • How even respected companies made pricing mistakes, and how you can avoid them.



Mike Pritchard’s background at Intel, ICL and Sperry Gyroscope in senior marketing and engineering positions provides a solid foundation for consulting on technology, marketing, and marketing research, for leaders such as Microsoft, Amazon, Sharp, IBM, Netgear and Hewlett-Packard.  

Mike’s pricing experience includes startups, online services and industrial and consumer products around the world.  He holds a BSc in Electronics and an MBA.  Mike’s teaching experience includes Northwest Entrepreneurs Network and the University of Washington.



Dan DeVries is a seasoned executive with a strong background in marketing, business development and new product development.  He has a successful track record at leading organizations such as Microsoft, ATandT Wireless and Honeywell, and currently focuses on helping small businesses and start-ups achieve profitability and growth.  

Dan holds a MS/BS in Electrical Engineering and an MBA in Marketing.  He teaches marketing at the University of Washington and Keller Graduate School.

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