Quick-Start business workshop Tuesday Feb 19

Monday, February 18, 2013

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on February 19, 2013 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N.

Special 2 part series:

"Successful Pay Per Click Marketing Campaigns with Google Adwords"

Feb 19th:  Adwords Strategy- how to think about and approach Pay Per Click Advertising for positive Return on Investment.

Feb 26th:  Adwords Tactics, real world techniques and tips that work.  (Now that You Understand the Strategy)

Adwords Pay Per Click advertising can eat up a budget seemingly overnight, and with no results. If you've tried Adwords, tempted by the $75 free get started coupon, or by adwords express, you probably have wondered, why isn't this working for me?These workshops should help give you the answers.

There are assumptions that Google makes, that you need to know, before you can begin to get positive results from Online Search Advertising. We will start with the context and strategy behind a successful campaign, and will  focus in on keyword based Search Advertising, following up with real life examples and tips and tricks. This is designed as a beginner's workshop, but the expectation is that you have looked at Adwords, and may have tried it, but with mixed success. If you are currently running your own campaigns, you are likely to see some new approaches and examples that will help you optimize your work.

In this two part workshop, we we will cover the basics of Search advertising.  In the first session, we will understand the theory, and the must-dos in your website and customer understanding that have to be in place to start a pay per click campaign. In the second session, we will put that strategic approach to work, and delve into the tactics of how to structure a campaign, bid on keywords and write ad copy that will generate an ROI, and most importantly, how to set your accounts up so you can measure results.

Katherine Cleland
Katherine Cleland owns and operates Cleland Marketing, a small business developing profit and growth strategies for Small Businesses.   She has been creating successful campaigns in Google Adwords for 8 years for her many clients, and now runs pay per click campaigns for more than a dozen small and medium businesses.  Cleland Marketing focuses on technology, cleantech and industrial businesses, but also works with local businesses, online retailers, and service providers to make their services and solutions known to potential customers and clients.  She thinks strategically, and she and her team deliver on plans and tactics that work, and importantly, they are transparent, and always measure results.

Ms. Cleland has presented seminars on marketing at the Oregon State Austin Family Business Conference, at Linn Benton Community College, The Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp.  She is a recent transplant to Seattle.


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